Director, Audience Development - Marketing, Digital Marketing

Director, Audience Development
Location: Remote USA
Salary: $110,000 - $150,000 DOE

Based in beautiful Los Angeles, we are one the largest multi-platform media networks working across America. We offer artists working in music, live streaming, television, and original/live content. Our platform has around 50 million subscribers across DirecTV, AT&T, Charter, Version, and quite a few others. We have been in business for 10 years, have around 250 employees, and are privately held. Due to growth, we are looking for a Director, Audience Development who will drive overall growth and brand awareness. 

Audience Growth

• Manage the strategy and execution of paid media across platforms like YouTube, Facebook, Instagram, TikTok, Google, Outbrain, Taboola, Twitter, and other relevant channels.
• Design and implement campaigns that drive engagement, traffic, and revenue expansion.
• Conduct continuous A/B testing of ad creatives, landing pages, and audience targeting to enhance overall performance.
• Refine audience segmentation and retargeting tactics to maximize reach and conversions.
• Identify emerging advertising channels, formats, and trends to keep the brand at the forefront of industry developments.
• Lead the process of recruiting and onboarding new content creators and channels to expand the network.
• Stay informed on the latest developments in digital marketing, platform algorithms, and best practices to maintain a competitive edge in performance marketing.

Audience Retention

• Direct the strategy for email and SMS campaigns, ensuring personalized, data-driven communication to boost engagement and retention.
• Oversee audience segmentation, automation, and testing to improve campaign outcomes.
• Collaborate with editorial and programming teams to synchronize messaging with audience behavior and engagement patterns.
• Plan, develop, and manage email marketing campaigns, including newsletters, promotional initiatives, re-engagement efforts, and event promotions.
• Optimize email content and design to enhance open rates, click-through rates (CTR), and conversions.

Audience Insights

• Utilize tools like Google Analytics, Meta Business Suite, YouTube Analytics, TikTok Ads Manager, and others to analyze performance and make data-backed decisions.
• Track key performance indicators (KPIs) such as CTR, CPC, ROAS, CPA, retention, and engagement metrics.
• Prepare regular performance reports, offering insights and actionable recommendations to senior leadership.
• Collaborate with the data team to enhance attribution models, conversion tracking, and audience segmentation strategies.

Qualifications & Experience

• Over 8 years of experience in performance marketing, audience growth, or digital development within media, entertainment, or digital content industries.
• At least 3 years of experience leading teams, with a proven ability to mentor and guide marketing professionals.
• Expertise in optimizing paid media strategies across platforms like YouTube, Facebook, Instagram, TikTok, Google, Outbrain, Taboola, Twitter, and other DSPs.
• Strong understanding of email/SMS marketing, conversion optimization (CRO), and audience segmentation techniques.
• Hands-on experience with Google Analytics, Adobe Analytics, and various ad management platforms.
• Proven ability to scale digital audiences, reduce acquisition costs, and increase retention rates.
• Expertise in A/B testing, growth hacking strategies, and media buying best practices.
• Strong analytical skills with the ability to interpret data, identify trends, and adjust strategies to maximize marketing effectiveness.
• A genuine passion for Hip Hop, youth culture, and the digital media landscape.

Benefits

For this position you must be currently authorized to work in the United States. We do not sponsor for this position.